Fashion Retail Sales Training / Selling Super-Stars

Coaching & Developing Staff
Improving Sales Performance
Making More Business Happen!

Coming Soon Toula's Ebooks

Amazon Book Sales Training / Staff Sales Training ISBN#: 1434999815 by Toula Kountouris

Equip Your Sales Force with
Ebooks for Quick Training

mobile (909) 268-5951 USA office (626) 304-9491 USA

PSS - We teach tips & techniques for achieving bigger sales,
managing more effectively, keeping up top success

Selling Super Stars - Sales Seminars - Training by Toula Kountouris

  • Step up performance & increase sales
  • Overcome objections & close more sales
  • Build-up UPT's & increase daily sales
  • Create new clients & grow business
  • Sales train staff & create top performers
  • Recruit & staff stores more effectively
  • Achieve sales goals & keep business on top

Take Your Sales Force to the Next Level

Personalized Sales Seminars (PSS) provides dynamic sales training that will equip & empower your staff for greater performance! Transform your sales force into Selling Super-Stars!



Some of our clients include...

Personlized Sales Seminars

Greetings Fashion Retailers!

Thank you for your interest in our business.
Personalized Sales Seminars, PSS.
We are a sales training service for fashion retailers, dedicated to making your business more profitable. Our sales training offered globally is powerfully effective for developing all levels of retail staff who desire to improve performance, and benefit greatly. Check out PSS services, and call us to plan a profitable sales training event for your stores. We are committed to your company's growth and higher success!

Contact us today & find out how quickly-
We can improve your sales!

Toula Kountouris


Retail Sales Training that Works


In-Store Selling

In-Store Sales Training Events

Make selling fun, easier & more focused!!! PSS comes to your stores to kick off super profitable sales training events, with ongoing results. These events, which include both leadership and sales staff development, are a sure bet for training staff on how to sell better, keep up sales goals, and increase business.
Salespeople will learn to improve their performance, and managers will gain new inspiration and strategies for sales training more effectively, and maintaining success.
We provide 4 in-store sales training events. One for sales staff, another for managers, one for dept/mega stores, as well as extended events for multi-stores. Each event requires a sales seminar, scheduled before/after each selling event.

Sales Staff Events

Full day sales staff events are set-up in stores, and require all staff to participate with management scheduled all day. These events teach staff how to ...
  • Connect easier with clients & create sales
  • Convert tough clients & achieve more sales
  • Create new clients & build a customer base
  • Achieve sales goals & become Selling Super-stars

Management Events

Full day management events are set-up in key stores for each district, and require all day attendance.
These events equip managers with top leadership skills which enable them to ...
  • Improve staff performance & keep business on track
  • Sales train more effectively & maintain top staff
  • Manage the sales floor & increase sales productivity
  • Become effective managers & move business forward

Department & Mega Store Events

Two full days for Dept/Mega store events are set-up strategically, and require all staff/dept managers from each division to participate.
These events empower staff within each dept to ...
  • Focus more on clients & increase dept sales
  • Step up performance & sell more products
  • Build up store clientele & keep business on track
  • Improve service skills & build customer loyalty

Multi-Store Events

We customize in-store selling events for large retailers with multiple stores, and target staff within each district.

Classes / Workshops

Educational Sales Training

Sign-up for interactive sales & management training courses that work!!! We offer different levels of classes / workshops for all retail staff. The curriculum is based on actual PSS in-store sales training, that has proven to increase store sales significantly. This educational method of sales training will equip participants with new skills and greater confidence, to step up to higher sales success.
We offer 3 levels of training courses for both managers and sales staff; Basic, Advanced, and Super-Star. Contact us to help you select the courses that will best fit your staff's needs. Classes / Workshops are set-up in locations that work for your stores.

Sales Staff Training Courses

Each sales staff course requires 4 hours, and must include 4 or more attendees per company. These courses come in 3 levels and may be scheduled back to back for more extensive sales training.

Level 1 - Basic
Introduction To Selling Successfully
  • Learn to connect with clients & create sales
  • Convert tough clients into easy shoppers
  • Overcome client objections & close more sales
  • Recap training & establish new sales goals
Level 2 - Advanced
Developing Sales Expertise
  • Learn to increase UPT's & boost daily sales
  • Keep up top performance & achieve daily sales goals
  • Create new clients & develop more business
  • Recap training & implement new sales strategies
Level 3 - Super-Star
Becoming a Selling Super-Star
  • Master top performance & become a selling super-star
  • Exceed sales goals & increase store business
  • Team sell & develop sales training skills
  • Recap training & become a leader in your store

Management Training Courses

Each management course requires 4 hours, and must include 4 or more attendees per company. These courses are offered in 3 levels and can be scheduled in succession, one after another for more intensive management training.

Level 1 - Basic
Introduction To Sales Management & Training
  • Become a selling manager
  • Coach & develop staff performance
  • Achieve & maintain daily sales goals
  • Recap training & establish new mgmt goals
Level 2 - Advanced
Develop Leadership Skills & Store Profitablity
  • Improve mgmt performance & lead success by example
  • Sales train effectively & improve staff performance
  • Develop Recruiting Skills & keep stores staffed consistently
  • Recap training & implement top sales strategies
Level 3 - Super-stars
Become A Super-Star Store Manager
  • Manage the sales floor & increase daily business
  • Create & develop selling super-stars
  • Develop team leaders to be consistent sales performers
  • Recap training & maintain top productivity

I was blessed to meet Toula. Shes taught me many important selling techniques, but what I value most is how she taught me to build relationships with clients, break the barrier of shyness and gain a valuable friendship with each client resulting in phenomenal sales!!!

Kathy Mohammad
Store Manager

Toula will bring the energy you never thought existed in your store! She shows you a fearless approach and how to turn those JUST LOOKERS into FABULOUS CUSTOMERS! After she leaves your store you know anything is possible and you feel free to approach anyone. She will touch anyones heart and your cash register a lot! Watch those sales grow!!!

Julie Mantas
District Manager

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Sales Seminars

Customized Sales Seminars

Pump-Up your staff to shine on the sales floor & make more business happen!!! PSS offers a variety of engaging sales seminars customized for all retail staff. They're highly informative, super motivational, packed with tips and techniques for boosting sales productivity. Toula's proven sales training expertise empowering retail staffs to succeed, enable her to deliver energizing seminars that influence super sales success.
We offer a variety of seminars on all selling and management subjects. Check out some of our seminar topics, and call us to plan your company's next exciting sales seminar.

Sales Staff Seminars

  • Selling vs. Clerking
  • The 4-Step Selling System
  • Go 4 The Goal
  • The Ultimate Wardrobe Stylist

Management Seminars

  • Managers Game Plan 4 Winning 24/7
  • Super charge your sales staff
  • Make your store more profitable
  • Rev-Up Management Performance & Move Forward

Upper Management Seminars

  • Keep Your District On-Top
  • Recruit More Effectively
  • Winning Techniques for Picking Top Performers
  • Hire, Train & Maintain Productive Managers

Department & Mega Store Seminars

  • Rock Your Sales Goals
  • Sell more products & increase dept sales
  • Cashing-In On Accessorizing
  • About-Face Its Time To Super-Shine

Recruiting Solutions

Strategies for Staffing Stores Effectively

Top sales performers will make your business more profitable!!! Let PSS partner up with your company, to staff your stores more productively.
Our recruiting strategies include, teaming up with your hiring managers to recruit and find top talent. We help review resumes, test candidates and select the best prospects for your stores. The recruiting workshops we offer will equip your managers with new skills for keeping their stores staffed more effectively. Our recruiting services can be customized to fit your company's staffing needs.
We offer 3 recruiting options. Option 1 includes one full day of recruiting. Option 2 entails an extensive 2-day recruiting staff/strategy. Option 3 provides an all-inclusive management recruiting workshop.

Option 1 - Recruiting Day
1 full day includes:
  • We recruit for several stores within close proximity, and look for the best prospects that work for your stores.
  • Provide contact info of top candidates who are interested in interviewing with your company.
  • Follow up with hiring managers to assure that candidates were contacted, and progress was made.
Option 2 - Recruiting Staffing/Strategy
2 full days include:
  • We team up with your hiring managers to go over staffing needs, review resumes, and to participate with the overall interview process.
  • Test qualified candidates on the sales floor as part of the interview process, to see them in action.
  • Follow up with hiring managers to assure that prospects that pass the interview process and reference checks, are hired ASAP.
Option 3 - Recruiting Workshop
1 full day includes:
  • We provide in-depth mgmt recruiting seminars on how to recruit better, and keep stores staffed successfully.
  • Take managers on actual recruiting outings, to apply new skills and find top prospects.
  • Wrap up with key review session, providing new strategies for each managers staffing needs, requiring DM's to follow up.

My experience with Personalized Sales Seminars, in particular, with Toula, has been magnificent. I have worked on the sales floor, ran the sales floor, sold on the sales floor, and recruited all over with Toula for more than 17 years and will continue to do so forever. Toula is the one person, in all of my experience who truly walks the talk. She knows how to sell and develop clientele for a store better than anyone. She consistently triples a stores sales upon every training. Toula's reputation supersedes her in the industry for being aggressive and having unparalled results wherever she goes. Our stores beg for Toula to come and train! We use her training manuals and DVD for all new hires. When I need to hire a great manager or salesperson anywhere in the country, I call Toula. She recruits in person and provides immediate results. She is sharp, extremely talented, has incredible integrity, and I love her!

Stacey Solomita
Vice President, Sales and Operations
Catherine Frandsen &; Co., Inc.
dba. MaxMara LaPerla Benetton
2901 W. Mac Arthur Blvd. Suite 111
Santa Ana, CA 92704
(714) 754-1800 X17
(714) 754- 1128 fax

Through positive energy and an acute analysis of the consumer profile Toula has helped over and over all our sales associates to maximize their sales. We find her teaching "contagious” in the sense that everybody will start to perform better immediately. Toula is able to impact positively from starting positions to upper management and ownership.

Andrea Rossetto
Independent Retail Consultant

I want to tell everyone what a blessing Personalized Sales Seminars has been over the years. Toula has worked with my company now for over 15 years, and her consistency and passion has never wavered. I can truly say I would not be where I am at today without her assistance. She has taught us the passion of selling and the value of a great store manager. All my best people have trained with her and all will testify that she has made an incredible long lasting impression on their skill and growth. If I ever have a problem in a store or if sales start to slide she is the first person I call to come to my assistance.

Catherine Frandsen (President)
Catherine Frandsen & Co., Inc
2901 W. MacArthur Blvd. Suite111
Santa Ana, CA 92704
(714)754-1800 X11 - (714)754-1128 fax


Additional Services

Extended Sales Training / Sales Support / Keynote Speaking

Get more sales support & more results!!! Extend PSS sales training, spreading the selling momentum and sales increases throughout your stores. Our extended sales training is the best way to impact multiple stores, develop more staff, and keep up high profits through the season. Our sales support guarantees to super increase sales events, create more clients, and develop participating staff in the process. Keynote speaker "TOULA" will fire-up your sales conferences, motivating and challenging your leaders, giving them key strategies for making their business more profitable.
We customize our additional services to extend out sales training, impact more staff, and keep up sales and profits.

Extended Sales Training

Choose from the following options: Each option includes in-store sales training, sales seminars, extensive management training, and recruiting for new staff. Options are available in 1, 2, or 4 week training periods.
Multiple Store Options
  • 1 week includes; 6 In-Store sales training events
  • 2 weeks includes; 12 In-Store sales training events
  • 4 weeks includes; 24 In-Store sales training events
Department & Mega Store Options
  • 1 week includes; 6 In-Store sales training events
  • 2 weeks includes; 12 In-Store sales training events
  • 4 weeks includes; 24 In-Store sales training events

Sales Support for Store Events

Increase staff performance and boost sales productivity for your next big sales event - Book Toula to fire up your sales force, boost sales performance and drive up the business. Big increases are guaranteed!
Small Stores
  • 1 full day - team selling with staff, building up sales and creating new clients, developing sales growth for your sales events.
Large Stores.
  • 2 full days - partnering up with store managers to engage in team selling with staff, boosting sales, keeping the performance momentum fired up.
Dept/Mega Stores
  • 3 full days - working with dept managers to ensure more customers are being serviced, multiple sales are being achieved, and staff maintains top of performance.

Keynote/Motivational Speaking

Charge up your company's next sales event with Toula as your motivational keynote speaker. Toula's selling enthusiasm and candid speaking style, combined with her expertise for developing top staff and making stores more profitable, will fire-up your sales force to step up performance! Expect your leaders to be inspired, challenged, and leave with new strategies for making their business more successful.

Checkout Clips of a Live Mgmt Seminar with Toula

About Us

Sales Training for Fashion Retailers

Personalized Sales Seminars was established in 1993 by Toula Kountouris. We are a progressive sales training service customized for fashion retailers. Our services include in-store sales training, motivational sales seminars, classes and workshops, recruiting services, keynote speaking and sales support for company events.
Our firm belief about keeping retail stores successful is simply this - Unless your company’s products require no selling, all retail stores must be staffed with sales productive people who are out on the sales floor every day, making the business happen!
This is where we can be of service. At PSS, we don't only talk about effective sales training - we team up with your staff on the sales floor, teaching and showing how to make more money!

Toula Kountouris

Selling Super Stars - Sales Seminars - Training by Toula Kountoris
Motivational Sales Trainer & Keynote Speaker

Toula Kountouris is an accomplished sales trainer since 1993, and the founder of Personalized Sales Seminars (PSS.) Prior to establishing PSS, Toula was a top salesperson who went on to master all levels of retail management. Toula's passion for selling and proven track record to develop top staff and build up successful stores, landed her as a national sales trainer for 80+ stores. Becoming a national sales trainer inspired Toula to open up her own sales training business that has provided ongoing services to many top retailers globally.

Our Clients

PSS has provided a variety of ongoing retail services to top retail companies since 1993. Some of our clients have included:
Michael Kors, Diesel, MaxMara, La Perla, Macys, DKNY, Hugo Boss, United Colors of Benetton, Sisley, Morgan de Toi, Just Cavalli, Geox, Max Studio, Malo, as well as others.

The boundless energy that Toula possesses is highly contagious! Her enthusiasm for connecting with our sales teams helps her to identify the hidden selling talents of the newest employees and her passionate, hands-on approach motivates, renews, and polishes the abilities of even the most seasoned sales veterans. Results are often seen immediately!

Iraklis Karabassis
3238 Prospect Street, NW
Washington, DC 20007
Tel: (202) 333-9792 ext. 200
Fax: (202) 298-7229
e-mail: iraklis@ikretail.com