• Personalized Sales Seminars
  • Active Sales Coaching
  • Interactive Sales Seminars
  • Action-Packed Team Selling
  • Focused Team Building
  • Big Sales Increases
  • Creating New Clients
  • Improving Selling Skills
  • Informative Workshops
Selling Super Stars

Welcome to ...

Personalized Sales Seminars

Here at PSS, we provide dynamic and complete sales training services for developing salespeople and managers. We teach tips and techniques for boosting sales, managing effectively, and keeping store business on track. Call us to equip your sales force to improve performance and achieve greater success!

Greetings Fashion Retailers

Thank you for your interest in Personalized Sales Seminars, (PSS).
We are an international sales training business for fashion retailers, with focus on improving sales productivity and making stores more profitable. Our sales training is powerfully effective for developing all retail staff to step up performance and boost store sales. Check out PSS sales training to see how we can be of service in your stores, and contact us to plan a profitable sales training event for your company.
PSS – We are committed to your company’s growth and continued success!
Contact us – to increase your sales and boost your business!

office (626) 304-9491 USA mobile (909) 268-5951 USA Toula@SellingSuperStars.com

Coaching & Developing
Improving Performance - Making More Sales Happen

Transform Your Sales Force into
Selling Super-Stars!

Connect your sales force to PSS sales training, to increase the business in your stores. Our in-store sales training, key seminars, classes & workshops, recruiting services, etc., is a sure bet for developing staff performance and improving store sales. We help to increase store sales, build up sales consistency, and make retail stores more profitable.

Some of Our Clients Personlized Sales Seminars


PSS - Bottom Line & Impactful - Retail Sales Training that Works!

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In-Store Selling


Make selling top priority & boost sales in your stores. PSS sets up profitable sales training events, with ongoing results. These events which include in-store selling, sales seminars, staff/mgmt development etc., are a sure bet for training all retail staff to improve performance and accomplish greater success. Salespeople learn to sell more effectively, and managers gain top leadership strategies for building up a more profitable business.
We provide 4 in-store sales training events; for sales staff, managers, dept/mega stores, as well as extended time frames for multiple stores. Check out our featured training events, and call us to plan dynamic sales training for your stores.

Sales Staff Events
Full day sales staff events are set up in stores, and require all salespeople to participate with management scheduled all day. These events teach staff how to ...
  • Connect with walk-in's & create sales
  • Convert tough clients & increase business
  • Develop clientele & build customer base
  • Achieve sales goals & maintain consistency

  • Management Events
    Full day management events are set up in key stores for each district, and require all day attendance. These events equip managers with leadership skills to ...
  • Improve sales & keep business on track
  • Sales train effectively & develop top staff
  • Manage the sales floor & increase sales
  • Develop leadership & grow business

  • Department & Mega Store Events
    Two full days are set up for dept/mega stores; focused training is provided in each department, and require all staff to be scheduled throughout the day. These events motivate staff to ...
  • Target more clients & boost dept sales
  • Step up performance & sell more products
  • Create new clients & expand customer base
  • Improve service & sales consistency

    Multiple Store Events
    We extend in-store sales training events for major retailers. Contact us to discuss the best sales training strategy that works for your company.

  • Classes / Workshops


    Sign up your sales force for live educational sales training & improve performance in your stores! PSS offers classes / workshops for all retail staff. The curriculum is based on in-store PSS sales training that's proven to develop top performers and increase store business. This educational method of sales training equips staff with new knowledge and confidence to perform with greater ease.
    We offer 3 levels of training courses, for sales staff and managers, set up at convenient locations / times to ensure that the business in stores remains uninterrupted. Each course requires 4 hours, must include 4 or more attendees, and may be scheduled back-to-back for extensive training. Call us to schedule classes / workshops for your staff.


    Level 1 - Basic
    Sales Introduction & Development
  • Connect with walk-in's & create sales
  • Overcome objections & close sales
  • Convert tough clients & achieve sales
  • Recap training & establish sales goals

  • Level 2 - Advanced
    Staff Performance & Sales Accountablity
  • Increase sales transactions & achieve goals
  • Keep up daily sales & maintain consistency
  • Develop new clients & build up business
  • Recap training & set higher sales goals

  • Level 3 - Super-Star
    Sales Expertise & Consistency
  • Develop sales expertise & maintain success
  • Cultivate clientele & expand new business
  • Step up to team selling & sales leadership
  • Recap training & establish leadership goals


    Level 1 - Basic
    Sales Management & Training
  • Improve store sales & lead by example
  • Develop staff performance & keep it up
  • Manage effectively & achieve sales goals
  • Recap training & establish mgmt goals

  • Level 2 - Advanced
    Leadership & Store Profitability
  • Step up to leadership & maintain success
  • Sales train effectively & keep business up
  • Develop recruiting skills & hire better staff
  • Recap training & set new leadership goals

  • Level 3 - Super-Star
    Business Growth & Greater Success
  • Manage the sales floor & increase business
  • Develop top performers & team leaders
  • Cultivate new business & store growth
  • Recap training & set goals for team leaders

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    Sales Seminars


    Equip your sales force to step up & sell more products. PSS offers a variety of engaging seminars customized for all retail staff. They are highly informative, super motivational, and packed with tips for boosting staff performance and keeping business on top. Your motivational speaker, Toula, challenges and motivates retail staffs to step out of comfort zones to improve performance, and make stores more profitable. Toula’s sales training expertise enable her to deliver dynamic seminars that influence staff growth and greater success.
    We offer a variety of seminars on all selling and management subjects. Check out some of our most popular topics, and contact us to set up your company's next sales seminar.

    Sales Staff Seminars
  • Selling vs. Clerking
  • The 4-Step Selling System
  • Go 4 The Goal
  • The Ultimate Wardrobe Stylist

  • Management Seminars
  • Managers Game Plan 4 Winning
  • Supercharge Your Sales Staff
  • Make Your Store More Profitable
  • Rev-Up Performance & Move Forward

  • Upper Management Seminars
  • Keep Your District On Top
  • How to Recruit More Effectively
  • Top Tips for Picking Top Performers
  • Hire & Maintain Productive Managers

  • Department & Mega Store Seminars
  • Rock Your Sales Goals
  • Sell More Products & Increase Dept Sales
  • Cashing-In On Accessorizing
  • About-Face Its Time To Super-Shine

  • Testimonials

    I was blessed to meet Toula. Shes taught me many important selling techniques, but what I value most is how she taught me to build relationships with clients, break the barrier of shyness and gain a valuable friendship with each client resulting in phenomenal sales!!!
    Kathy Mohammad
    Store Manager

    Toula will bring the energy you never thought existed in your store! She shows you a fearless approach and how to turn those JUST LOOKERS into FABULOUS CUSTOMERS! After she leaves your store you know anything is possible and you feel free to approach anyone. She will touch anyones heart and your cash register a lot! Watch those sales grow!!!
    Julie Mantas
    District Manager

    My experience with Personalized Sales Seminars, in particular, with Toula, has been magnificent. I have worked on the sales floor, ran the sales floor, sold on the sales floor, and recruited all over with Toula for more than 17 years and will continue to do so forever. Toula is the one person, in all of my experience who truly walks the talk. She knows how to sell and develop clientele for a store better than anyone. She consistently triples a stores sales upon every training. Toula's reputation supersedes her in the industry for being aggressive and having unparalled results wherever she goes. Our stores beg for Toula to come and train! We use her training manuals and DVD for all new hires. When I need to hire a great manager or salesperson anywhere in the country, I call Toula. She recruits in person and provides immediate results. She is sharp, extremely talented, has incredible integrity, and I love her!

    Stacey Solomita
    Vice President MaxMara
    Catherine Frandsen &; Co., Inc.
    2901 W. Mac Arthur Blvd. Suite 111
    Santa Ana, CA 92704
    sas@cf-co.com / (714) 754-1800 X17

    Through positive energy and an acute analysis of the consumer profile Toula has helped over and over all our sales associates to maximize their sales. We find her teaching "contagious” in the sense that everybody will start to perform better immediately. Toula is able to impact positively from starting positions to upper management and ownership.
    Andrea Rossetto
    Independent Retail Consultant

    The boundless energy that Toula possesses is highly contagious! Her enthusiasm for connecting with our sales teams helps her to identify the hidden selling talents of the newest employees and her passionate, hands-on approach motivates, renews, and polishes the abilities of even the most seasoned sales veterans. Results are often seen immediately!
    Iraklis Karabassis, President
    3238 Prospect Street, NW - Washington, DC 20007
    iraklis@ikretail.com / (202) 333-9792 ext. 200

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    Additional Support


    Keep up store training & generate higher sales growth! PSS offers extended training, to boost the selling momentum throughout all your stores. Our extended training is the best way to impact multiple stores and expand your business. The sales reinforcement we provide guarantees to increase your store events, and develop participating staff in the process. Your keynote speaker, Toula, will fire up your sales conferences and empower your retail leaders to take business to new levels of success.
    We recommend additional support to extend training, reinforce store events, and charge up sales conferences. Check out our extra support, then call us to further increase business in your stores.


    PSS sales training events can be extended for multiple stores, department / mega stores, and for single stores needing restructuring. Extended events include; in-store selling, sales seminars, management development, and staff recruitment. Options are available in 1, 2, or 4 week training periods.

    Multiple Store
  • 1 week - 6 training events
  • 2 weeks - 12 training events
  • 4 weeks - 24 training events

  • Department & Mega Store
  • 1 week - 6 training events
  • 2 weeks - 12 training events
  • 4 weeks - 24 training events


    Book Toula to reinforce your sales events, and increase your store business on these key days. Sales productivity will skyrocket and staff performance will go up, and new clients will be created in the process. Big increases are guaranteed!

    Small Stores
    1 full day includes; teaming up with sales staff to sell to more customers, with focus on increasing transactions and boosting event sales. In the process new clients will be created, and store business will increase.

    Large Stores
    2 full days include; partnering with managers to supervise sales events. Overall, with focus on targeting more customers, maximizing sales, keeping up the selling excitement and developing new business for the season.

    Dept/Mega Stores
    3 full days include; working together with dept managers to boost staff performance and increase sales in each department. Overall, with focus on selling to multiple customers, blowing out more products, and maximizing sales throughout the event.


    Charge up your company's sales conferences / events by enlisting Toula as your keynote speaker. With over 25 years of experience in the retail industry this sales trainer knows exactly what it takes to transform your business. Toula's sales training expertise and candid speaking style, will fire up your sales force to step up and improve sales productivity in their stores. They will gain new strategies for hiring & developing top staff, boosting store sales and sustaining high profits.
    Expect your leaders to be inspired, challenged, and leave with new motivational vision for moving their business forward.

    Check out clips of a Live
    Mgmt Seminar with Toula

    I want to tell everyone what a blessing Personalized Sales Seminars has been over the years. Toula has worked with my company now for over 15 years, and her consistency and passion has never wavered. I can truly say I would not be where I am at today without her assistance. She has taught us the passion of selling and the value of a great store manager. All my best people have trained with her and all will testify that she has made an incredible long lasting impression on their skill and growth. If I ever have a problem in a store or if sales start to slide she is the first person I call to come to my assistance.
    Catherine Frandsen (President)
    Catherine Frandsen & Co., Inc
    2901 W. MacArthur Blvd. Suite111
    Santa Ana, CA 92704
    CathyB@cf-co.com / (714)754-1800 X11

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    Recruiting Services


    Raise the recruiting/hiring standards in your stores & elevate your business! PSS offers proven recruiting services to help staff stores more effectively. Our recruiting services include teaming up with hiring managers to find top talent. Overall, we participate with interviews, assist with testing qualified candidates, and help to select the best staff for each store. The recruiting workshops that we offer will equip your managers with vital skills for recruiting and hiring better staff, and keeping your stores profitable.
    We customize our recruiting services to meet the staffing needs of each business. Check out 3 basic options, and call us to plan the best recruiting strategy for your stores.

    Option 1 - Recruiting Day
    1 full day includes:
  • We recruit for several stores within close proximity, and find the best prospects for your stores.
  • Provide contact info of talented candidates who are ready to interview with your company.
  • Then follow up with hiring managers to assure that these candidates were contacted, and interviews setup.

  • Option 2 - Recruiting / Hiring Strategy
    2 full days include:
  • Team up with hiring managers to evaluate staffing needs, recruit and find talented prospects, and participate with the overall interview process.
  • Co-evaluate qualified candidates on the sales floor as part of the interview process, to observe them in action, and determine if they're a good fit for your stores.
  • Follow up with hiring managers to ensure that the candidates who pass the interview process and reference checks, are hired ASAP.

  • Option 3 - Recruiting Workshop
    1 full day includes:
  • We provide in-depth mgmt seminars on how to recruit top people, and ensure that stores are kept staffed effectively.
  • Take managers on short term recruiting outings in local malls, to apply newly learned information, and to find top prospects.
  • Wrap up with key review session, which include new effective strategies for resolving each managers current staffing needs.

  • About Us


    Personalized Sales Seminars was established in 1993 by Toula Kountouris. We are a progressive sales training service customized for fashion retailers. Our services include in-store sales training, motivational sales seminars, classes and workshops, recruiting services, keynote speaking and sales support for company events. Our firm belief about keeping retail stores profitable is simply this - Unless your company’s products require no selling, and your business is constantly booming, all retail stores must be staffed with sales productive people who are out on the sales floor every day, making it happen! This is where we can be of service. At PSS, we don't only talk about effective sales training - we team up with your staff on the sales floor, teaching and showing how to make more business happen!


    PSS has provided a variety of ongoing retail services to top retail companies since 1993. Over the years, some of our clients have included: Michael Kors, Diesel, MaxMara, Weekend, La Perla, Macys, DKNY, Hugo Boss, United Colors of Benetton, Sisley, Morgan de Toi, Just Cavalli, Geox, Max Studio, Malo, as well as others.

    Toula Kountouris
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    Motivational Sales Trainer
    Keynote Speaker

    Toula Kountouris is an accomplished sales trainer since 1993, and the founder of Personalized Sales Seminars (PSS.) Prior to establishing PSS, Toula was a top salesperson who went on to master all levels of retail management. Toula's passion for selling and proven track record to develop top staff and build up successful stores, landed her as a national sales trainer for 80+ stores. Becoming a national sales trainer inspired Toula to open up her own sales training business that has provided ongoing services to many top retailers globally.

    Personalized Sales Training Events
    Personalized Sales Seminars
    Sign up for Action Packed Seminars!

    Boost your store sales today with a PSS seminar. Toula's Personalized Sales Seminars, are customized to meet the staffing needs of each store. Their highly impactful for motivating any retail staff to step up, improve performance and increase sales.

    Get Hooked up to PSS Sales Training today!