Selling Super-Stars

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Equip Your Sales Staff to Shine Today!

office (626) 304-9491 USA mobile (626) 657-8577 USA

Here's What We Do on the Sales Floor

Selling Super Stars - Sales Seminars - Training by Toula Kountouris

We Teach Retail Staff how to:

  • Connect Better with Clients
  • Suggest Products Smoothly
  • Overcome Objections & Wrap-up Sales
  • Build-up & Close More Sales
  • Achieve Daily Sales Goals
  • Become an Expert Wardrobe Stylist
  • Create & Develop New Clients
  • Maintain & Increase Sales Productivity

Ready to Take Your Staff to the Next Level?

Fashion Retailers

Personalized Sales Seminars (PSS) provides dynamic sales training that will equip & empower your staff today! Transform them into Selling Super-Stars!


        Some of our clients include... Personlized Sales Seminars

Greetings! Thank you for your interest in PSS. We are a sales training service for fashion retailers, focused on making your business more successful. Our sales training offered globally is powerfully effective for firing up all levels of retail staff to increase sales, and take their business to a higher level.
Checkout our services, and call us to plan a customized sales training event for your stores. We are committed to your company's growth and greater success.

Contact us today & find out how quickly-
We can improve your sales!

Toula Kountouris
  PSS - We Create Energy, Enthusiasum & More Sales

Bottom Line Sales Training that Works


In-Store Selling

In-Store Sales Training Events

Make selling fun, easy, and more profitable!!! PSS comes to your stores to kick off super exciting sales training events, with on-going results. These events, which include sales seminars and leadership developing, are a sure bet for training all staff how to sell better, achieve sales goals, and increase daily productivity. Managers will also gain new skills and inspiration for sales training more effectively, building up business success. We provide three (3) basic sales training events. One for sales staff, another for managers, and one for department/mega store staff. Each event includes a motivational sales seminar, scheduled before/after each selling event.

Sales Staff Events

Full day sales staff events are setup in stores, and require all staff scheduled with management participation

  • Learn how to better engage with clients to create sales
  • Discover how to build up UPT'S & increase SPH
  • Practice tips & techniques for selling to the tough clients
  • Get equipped to achieve & increase daily sales goals

Management Events

Full day management events are setup in key stores for each district, and require DM participation

  • Sharpen personal selling skills & lead your staff to success by example
  • Improve sales training skills for coaching & developing your staff more effectively
  • Learn how to better manage the sales floor & become a more effective leader
  • Get equipped with top strategies for keeping up sales goals & maintaining a growing business

Department & Mega-Store Events

Two (2) full days are required for setting up Dept/Mega store events. We team-up with dept. managers to sales train staff from each department. These events include two (2) sales staff & one (1) management seminar.

  • Get fired-up about selling & becoming a top performer in your store
  • Learn how to develop your clientele & create new clients every day
  • Discover how to build up sales transactions & boost daily productivity
  • Develop top customer service skills & make your department the best

Multi-Store Events

We customize events for large retailers with multi-stores

Classes & Workshops

Educational Sales Training

Sign-up for sales training courses that work!!! PSS offers different levels of classes & workshops for all retail staff.
The curriculum is based on actual in store sales training, that has repeatedly proven to increase store sales dramatically. This educational method of sales training will better equip and empower participants with new knowledge and skills to step out of comfort zones, and reach for higher sales success
We help you choose classes & workshops for you staff needs, then schedule locations that work for your business.

Sales Staff Training Courses

Courses offered in 3 levels: Basic, Advanced, and Super-star. Each course requires 4 hours, & must include 4 or more attendees per company. Up-to 3 courses may be scheduled back-to-back for more training.

Level 1 - Basic
Introduction To Selling Successfully
  • How to break the ice & win over the tough clients
  • Learn to connect with browsers & create sales
  • Overcome client objections & close more sales
  • Recap training & establish new goals
Level 2 - Advanced
Developing Sales Expertise
  • Build up UTP's (units per transaction) & boost sales
  • Achieve daily sales goals & increase business further
  • Develop personal clientel & build up your business
  • Recap training & commit to higher goals
Level 3 - Super-Star
Becoming a selling super-star
  • Master top selling skills & bcome a selling super-star
  • Exceed Sales goals & increase store business
  • Motivate & inspire your team members to succeed
  • Recap training & set higher goals

Management Training Courses

Courses offered in 3 levels: Basic, Advanced, and Super-star. Each course requires 4 hours, & must include four (4) or more attendees. Up-to 4 courses may be scheduled back-to-back for extensive training.

Level 1 - Basic
Introduction To Sales Management & Training
  • How to become a successful manager
  • How to coach and develop your staff effectively
  • Learn to achieve & maintain daily sales goals
  • Recap training & establish new goals
Level 2 - Advanced
Develop Selling Skills & Sales Training Expertise
  • Learn how to recruit & hire more effectively
  • Practices tips & techniques for sales training successfully
  • How to maintain operations & sales productivity
  • Recap training & commit to higher goals
Level 3 - Super-stars
Becoming A Super-Star Sales Trainer
  • How to direct the sales floor & boost sales big
  • Creating & developing selling super-stars
  • Get equiped with top strategies for building & maintaining a productive business
  • Recap training & learn to set effective sales goals

What they're saying!
I was blessed to meet Toula. Shes taught me many important selling techniques, but what I value most is how she taught me to build relationships with clients, break the barrier of shyness and gain a valuable friendship with each client resulting in phenomenal sales!!!

Kathy Mohammad
Store Manager
La Perla

Get the Book

Be a Selling Super Star
by Toula Kountouris #ISBN:1434999815

Amazon Book Sales Training / Staff Sales Training ISBN#: 1434999815 by Toula Kountouris Amazon Book Sales Training / Staff Sales Training ISBN#: 1434999815 by Toula Kountouris
More Testimonials!
Toula will bring the energy you never thought existed in your store! She shows you a fearless approach and how to turn those JUST LOOKERS into FABULOUS CUSTOMERS! After she leaves your store you know anything is possible and you feel free to approach anyone. She will touch anyones heart and your cash register a lot! Watch those sales grow!!!

Julie Mantas
District Manager

Follow up & Freebies

Concluding Personalized Sales Seminars events we offer your company free assessment on what follow-up is needed to maintain new success.

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Sales Seminars

Customized Sales Seminars

Pump-Up your staff to shine on the sales floor!!! PSS offers a variety of exciting sales seminars customized for all retail staff. They're highly informative, super motivational, packed with tips & techniques for boosting sales productivity. Toula's passion for selling, and her experience with sales training tons of retail staffs to succeed, enable her to deliver energizing seminars that influence super-sales success. We offer a variety of seminars on all selling subjects. Check out some of our seminar topics and call us to plan your next sales seminar.

Sales Staff Seminars

  • Selling vs. Clerking
  • The 4-Step Selling System
  • Go 4 The Goal
  • The Ultimate Wardrobe Stylist

Management Seminars

  • Managers Game Plan 4 Winning 24/7
  • A New Grip On Your Management Sphere
  • Its All In The Stars
  • Rev-Up Management Performance & Move Forward

Upper Management Seminars

  • Keep Your District On-Top
  • Recruit More Effectively
  • Winning Techniques for Picking Top Performers
  • Hire, Train & Maintain Productive Managers

Department & Mega-Store Seminars

  • Rock Your Sales Goals
  • 3 Must-Haves For Achieving Cutting-Edge Sales Success
  • Cashing-In On Accessorizing
  • About-Face Its Time To Super-Shine

Recruiting Solutions

Staffing stores more effectively

Super-Star performers sell better & make more business happen!!! Let PSS partner with your company, working together, to staff your stores with super-star performers.
Our recruiting solutions include: Recruiting and networking to discover quality staff. We review resumes and test candidates, as well as team up with hiring managers to pick the best candidates for your stores. Our recruiting workshops will equip your management staff with new skills for staffing stores quickly and effectively. We offer extended recruiting services for larger companies, and customize recruiting strategies to fit your company needs.

The Recruiting Options

Our recruiting services are available in three (3) options. Option #1 includes one full day of recruiting. Option #2 entails an extensive 2-day recruiting strategy. Option #3 provides an all-inclusive Mgmt. recruiting workshop.

Option #1 - 1 full day
Recruiting Day
  • We recruit for stores within each district & look for all levels of retail staff
  • We deliver sales driven enthusiastic candidates who can make business happen
  • We follow up with qualified contacts for your hiring staff
Option #2 - 2 full days
Recruiting Strategy
  • We partner up with your hiring managers to review candidates and interview asap
  • We help you qualify candidates in interviews and prep for testing on the sales floor
  • All winning candidates are sales floor tested for final hiring decisions
Option #3 - 6 hours
Recruiting Workshop
  • Get Powered up with an in-depth Sales Seminar on How to Recruit more effectively
  • Go on actual recruiting outings, applying new skills and discovering quality staff
  • Wrap up with key review session, providing comprehensive recruiting strategy for each managers needs

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Kindle version on Amazon

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Store Testimonials

My experience with Personalized Sales Seminars, in particular, with Toula, has been magnificent. I have worked on the sales floor, ran the sales floor, sold on the sales floor, and recruited all over with Toula for more than 17 years and will continue to do so forever. Toula is the one person, in all of my experience who truly walks the talk. She knows how to sell and develop clientele for a store better than anyone. She consistently triples a stores sales upon every training. Toula's reputation supersedes her in the industry for being aggressive and having unparalled results wherever she goes. Our stores beg for Toula to come and train! We use her training manuals and DVD for all new hires. When I need to hire a great manager or salesperson anywhere in the country, I call Toula. She recruits in person and provides immediate results. She is sharp, extremely talented, has incredible integrity, and I love her!

Stacey Solomita
Vice President, Sales and Operations
Catherine Frandsen &; Co., Inc.
dba. MaxMara LaPerla Benetton
2901 W. Mac Arthur Blvd. Suite 111
Santa Ana, CA 92704
(714) 754-1800 X17
(714) 754- 1128 fax

I met Toula 10 years ago, right at the beginning of my retail career. At that time I knew very little about selling. I was amazed with her energy and enthusiasm, and how well. She was connecting with clients. I never saw anyone work like this in my life. Over the years not only have I grown as a sales person and manager, but I have also grown as an actual person. Toula has taught me so much. She has been my best sales teacher.

Store Manager

Amazon Book Sales Training / Staff Sales Training ISBN#: 1434999815 by Toula Kountouris

Working with Toula has been a very inspirational experience. I have learned the bolts and nuts of retail, and how to make selling successful and fun!

Paola Segatto
District Manager
Max & CO


Additional Services

Extended Sales Training / Keynote Speaker / Sales Support

Get more sales support & more results!!! Extend PSS sales training, spreading the selling energy and sales increases throughout your company. Our extended sales training is the best way to impact multiple stores, develop more staff, and keep up high profits through the season. Our keynote speaker "TOULA" will fire-up your sales conferences, and empower your leaders to make more business happen. Our sales support guarantees to super-increase sales events, create more clients, and develop participating staff in the process. We customize our additional retail services to fit your sales training needs.

Extended Sales Training

Choose from the following options: Each option includes in-store sales training, sales seminars, extensive mgmt. training, and recruiting for new staff. Options available in 1, 2, or 4 week events.
Multiple Stores
Events include in-store sales training, sales seminars, recruiting staff, & extensive mgmt. training
  • 1-Week : 6 In-Store events
  • 2-Weeks : 12 In-Store events
  • 4-Weeks : 24 In-Store events
Department & Mega-Stores
Events include in-store sales training, sales seminars, classes & workshops, and dept. mgmt. training
  • 2-Weeks : 12 In-Store events
  • 4-Weeks : 24 In-Store events

Keynote/Motivational Speaking

Open your company's next sales event with Toula as your motivational keynote speaker. Toula's selling enthusiasm, combined with her sales expertise and candid speaking style, will fire-up your sales force! Toula inspires and challenges retail people to roll up their sleeves, hit the sales floor, and make more business happen.

Sales Support for Store Events

Need to boost sales productivity for your upcoming sales events? Book Toula to direct the sales floor. Big increases are guaranteed! Need extra sales help to cover your upcoming sales events? Contact PSS. We find staff & prep them to perform!

About Us

Sales Training for Fashion Retailers

We are a progressive sales training service for fashion retailers. Our services include in-store sales training, motivational sales seminars, classes and workshops, recruiting services, keynote speaking and sales support for company events.
Our firm belief about selling is, unless your company’s products require no selling, your stores must have the people who are passionate, committed, and driven, to make sales happen. As for successful companies, imagine how much greater that success could be by adding PSS sales training.

About PSS

Personalized Sales Seminars (PSS) was created and established in 1993 by Toula Kountouris. We are a retail consulting and sales training business that provides customized services to fashion retailers. Our services include in-depth sales training, sales seminars, classes & workshops, recruiting services, motivational & keynote speaking, and sales support for store events.

Live Training with Toula


Your Sales Trainer / Keynote Speaker
Selling Super Stars - Sales Seminars - Training by Toula Kountoris Toula Kountouris has been a Sales Consultant & Motivational Sales Trainer since 1993. Prior to creating Personalized Sales Seminars (PSS) Toula was a top sales person who conquered all levels of retail management. Her passion for selling, drive to greatly increase sales goals, and consistent accomplishment of keeping up sales productivity 24/7, landed her as a company sales trainer for 80+ stores. The move to becoming a traveling sales trainer nationwide empowered her to open up a customized sales training service that has provided ongoing services to many top retail companies globally.

Our Clients

PSS has provided a variety of ongoing retail services to top retail companies since 1993. Some of our clients have included:
Michael Kors, Diesel, MaxMara, La Perla, Macys, DKNY, Hugo Boss, United Colors of Benetton, Sisley, Morgan de Toi, Just Cavalli, Bebe, Max Studio, Malo, as well as others.


The boundless energy that Toula possesses is highly contagious! Her enthusiasm for connecting with our sales teams helps her to identify the hidden selling talents of the newest employees and her passionate, hands-on approach motivates, renews, and polishes the abilities of even the most seasoned sales veterans. Results are often seen immediately!

Iraklis Karabassis
3238 Prospect Street, NW
Washington, DC 20007
Tel: (202) 333-9792 ext. 200
Fax: (202) 298-7229
e-mail: iraklis@ikretail.com

I want to tell everyone what a blessing Personalized Sales Seminars has been over the years. Toula has worked with my company now for over 15 years, and her consistency and passion has never wavered. I can truly say I would not be where I am at today without her assistance. She has taught us the passion of selling and the value of a great store manager. All my best people have trained with her and all will testify that she has made an incredible long lasting impression on their skill and growth. If I ever have a problem in a store or if sales start to slide she is the first person I call to come to my assistance.

Catherine Frandsen (President)
Catherine Frandsen & Co., Inc
2901 W. MacArthur Blvd. Suite111
Santa Ana, CA 92704
(714)754-1800 X11 - (714)754-1128 fax

Amazon Book Sales Training / Staff Sales Training ISBN#: 1434999815 by Toula Kountouris

Through positive energy and an acute analysis of the consumer profile Toula has helped over and over all our sales associates to maximize their sales. We find her teaching "contagious” in the sense that everybody will start to perform better immediately. Toula is able to impact positively from starting positions to upper management and ownership.

Andrea Rossetto
Independent Retail Consultant & Business Owner