• Personalized Sales Seminars
  • Active Sales Coaching
  • Interactive Sales Seminars
  • Action-Packed Team Selling
  • Focused Team Building
  • Big Sales Increases
  • Creating New Clients
  • Improving Selling Skills
  • Informative Workshops
Selling Super Stars
Live Online Sales Seminars & Training

Welcome to ...

Personalized Sales Seminars

Fire up your retail staff with practical and motivational sales training for improving performance and achieving success. We teach tips and techniques for increasing sales, managing successfully, and keeping stores profitable. Our sales training is effective and it's guaranteed to boost the business in your stores. Call us to fire up your sales force, and take your business to the next level of growth and success.

Greetings Fashion Retailers

Thank you for your interest in Personalized Sales Seminars, (PSS).

We provide all-inclusive sales training services for fashion retailers, for building and maintaining profitable stores. PSS sales training develops salespeople and managers to improve performance and keep store business on track. All of our training events are strategically planned and customized to meet the sales training needs of each business; We look forward to working with your company, and providing your sales force with the best sales training, to further the growth and success of your business!

PSS – Check out our website for more information on our services, and contact us to plan a super sales training event for your stores. Contact us – to increase your sales and boost your business!

office (626) 304-9491 USA mobile (909) 268-5951 USA

Coaching & Developing
Improving Performance - Making More Sales Happen

Transform Your Sales Force into
Selling Super-Stars!

Get your company hooked up to PSS sales training! Our in-store selling events, sales seminars, classes/workshops, and recruiting services, have been proven to increase staff performance and improve business in many stores. We help to boost sales, build up staff consistency, and make retail stores more profitable. PSS sales training is super powerful for increasing business in stores, and transforming staff into top performers!

Some of Our Clients Personlized Sales Seminars


PSS - Bottom Line & Impactful - Retail Sales Training that Works!

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In-Store Selling


PSS offers in-store sales training events with guaranteed results. We teach salespeople and managers how to improve performance and make more business happen. Our events include in-store selling, sales seminars, as well as both sales staff and management development. In these events, salespeople learn to sell more effectively, and managers gain leadership skills for developing and maintaining successful stores. All our training events are effective in boosting staff performance and store business. Check out our 4 in-store sales training events; we provide training for sales staff, managers, dept/mega stores, and major retailers. All of our sales training is customized for each business and planned accordingly. Call us to set up a sales training for your stores, to help improve your business.

Sales Staff Events
A full day is set up in stores and requires all salespeople to participate; with store managers scheduled the entire day. These events teach staff how to ...
  • Connect with walk-in's & create more sales
  • Convert tough clients & increase business
  • Develop clientele & build up customer base
  • Achieve sales goals & maintain consistency

  • Management Events
    A full day is scheduled in key stores for each district, and requires all managers to attend the entire day. These events equip managers with leadership skills to ...
  • Boost sales & keep business on track
  • Sales train effectively & develop staff
  • Manage the sales floor & increase sales
  • Improve performance & grow business

  • Department & Mega Store Events
    2 full days are needed for larger stores, and require all staff to participate, with managers scheduled all day. These events motivate staff to ...
  • Boost sales & sell more merchandise
  • Sell to more clients & boost dept sales
  • Create new clients & expand customer base
  • Improve service skills & sales consistency

    Multiple Store Events
    We extend our in-store training events for major retailers with stores across the US and abroad, to target more stores and impact more staff. Call us to discuss the best sales training strategy for your company.

  • Classes / Workshops


    PSS offers classes & workshops for all retail staff, with both onsite and online training available. The curriculum is based on our proven sales training over the years, with developing top staff and improving many retail stores. This training equips salespeople and managers with more knowledge and confidence, to perform with greater ease. It's a more personalized way of sales training, and guaranteed to empower your sales force to improve and increase business. Check out our 3 levels of classes/workshops for salespeople and managers, which can be set up virtually online, or on-site. All courses require 4 hours, must have 4 or more attendees, and can be scheduled back-to-back for more training. Call us to discuss this training and improve your staff's performance.


    Level 1 - Basic
    Sales Introduction & Development
  • Connect with walk-in's & Create sales
  • Overcome objections & Close sales
  • Convert tough clients & Achieve sales
  • Recap training & Establish sales goals

  • Level 2 - Advanced
    Staff Performance & Sales Accountablity
  • Increase transactions & Achieve goals
  • Keep up sales & Maintain consistency
  • Develop clients & Improve business
  • Recap training & Set higher sales goals

  • Level 3 - Superior
    Sales Expertise & Consistency
  • Master top sales & Maintain top success
  • Cultivate clientele & Grow more business
  • Step up to team selling & Sales leadership
  • Recap training & New performance goals


    Level 1 - Basic
    Sales Management & Training
  • Improve store sales & Lead by example
  • Develop staff performance & Keep it up
  • Manage effectively & Achieve top goals
  • Recap training & Establish mgmt goals

  • Level 2 - Advanced
    Build Leadership & Store Profitability
  • Boost performance & Maintain success
  • Sales train effectively & Keep up sales
  • Develop recruiting skills & Hire top staff
  • Recap training & Set leadership goals

  • Level 3 - Superior
    Improve leadership & Staff growth
  • Manage the floor & Increase sales
  • Develop top performers & Team leaders
  • Cultivate new business & Store growth
  • Recap training & New leadership goals

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    Sales Seminars


    PSS offers a variety of engaging sales seminars on key selling and management subjects, customized for all retail staff. Our sales seminars are highly informative, super motivational, and packed with tips and techniques for boosting staff performance and keeping the business on track. The salespeople and managers attending these seminars will get challenged and motivated to improve in their performance. PSS seminars are super effective for influencing staff growth, and increasing sales productivity in stores. Check out several of our key sales seminars, which feature some of our most popular topics that have been effective in producing top sales results. All seminar subjects are geared towards improving staff performance and sales. Call us to set up your company's next sales seminar and boost your business.

    Sales Staff Seminars
  • Selling vs. Clerking
  • The 4-Step Selling System
  • Go 4 The Goal
  • The Ultimate Wardrobe Stylist

  • Management Seminars
  • Managers Game Plan 4 Winning
  • Supercharge Your Sales Staff
  • Make Your Store More Profitable
  • Rev-Up Performance & Move Forward

  • Upper Management Seminars
  • Keep Your District On Top
  • How to Recruit More Effectively
  • Top Tips for Picking Top Performers
  • Hire & Maintain Productive Managers

  • Department & Mega Store Seminars
  • Rock Your Sales Goals
  • Sell More Products & Increase Dept Sales
  • Cashing-In On Accessorizing
  • About-Face Its Time To Super-Shine

  • Testimonials

    I was blessed to meet Toula. Shes taught me many important selling techniques, but what I value most is how she taught me to build relationships with clients, break the barrier of shyness and gain a valuable friendship with each client resulting in phenomenal sales!!!
    Kathy Mohammad
    Store Manager

    Toula will bring the energy you never thought existed in your store! She shows you a fearless approach and how to turn those JUST LOOKERS into FABULOUS CUSTOMERS! After she leaves your store you know anything is possible and you feel free to approach anyone. She will touch anyones heart and your cash register a lot! Watch those sales grow!!!
    Julie Mantas
    District Manager

    My experience with Personalized Sales Seminars, in particular, with Toula, has been magnificent. I have worked on the sales floor, ran the sales floor, sold on the sales floor, and recruited all over with Toula for more than 17 years and will continue to do so forever. Toula is the one person, in all of my experience who truly walks the talk. She knows how to sell and develop clientele for a store better than anyone. She consistently triples a stores sales upon every training. Toula's reputation supersedes her in the industry for being aggressive and having unparalled results wherever she goes. Our stores beg for Toula to come and train! We use her training manuals and DVD for all new hires. When I need to hire a great manager or salesperson anywhere in the country, I call Toula. She recruits in person and provides immediate results. She is sharp, extremely talented, has incredible integrity, and I love her!

    Stacey Solomita
    Vice President MaxMara
    Catherine Frandsen &; Co., Inc.
    2901 W. Mac Arthur Blvd. Suite 111
    Santa Ana, CA 92704
    sas@cf-co.com / (714) 754-1800 X17

    Through positive energy and an acute analysis of the consumer profile Toula has helped over and over all our sales associates to maximize their sales. We find her teaching "contagious” in the sense that everybody will start to perform better immediately. Toula is able to impact positively from starting positions to upper management and ownership.
    Andrea Rossetto
    Independent Retail Consultant

    The boundless energy that Toula possesses is highly contagious! Her enthusiasm for connecting with our sales teams helps her to identify the hidden selling talents of the newest employees and her passionate, hands-on approach motivates, renews, and polishes the abilities of even the most seasoned sales veterans. Results are often seen immediately!
    Iraklis Karabassis, President
    3238 Prospect Street, NW - Washington, DC 20007
    iraklis@ikretail.com / (202) 333-9792 ext. 200

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    Additional Support


    PSS offers extended training for larger companies with multiple stores across the US and abroad. This extensive training is a great solution to target more stores, develop more staff, and grow business even more. The sales reinforcement we provide guarantees to boost store events, develop staff further, and increase business big time. Our keynote speaker, Toula, will fire up your sales conferences and events, empowering your leaders to go forward and take their business to the next level of growth and success. Check out the additional support we offer; to increase your training and boost the business in more of your stores. We extend our sales training, reinforce store events, and charge up sales conferences. Call us to get that extra support in more of your stores, and to expand sales productivity in your business.


    PSS sales training events can be extended for multiple stores, department / mega stores, and also for single stores needing restructuring. Extended events include; in-store selling, sales seminars, management development, and staff recruitment. Options are available in 1, 2, or 4 week training periods.

    Multiple Stores
  • One week - 6 training events
  • Two weeks - 12 training events
  • Four weeks - 24 training events

  • Department & Mega Store
  • One week - 6 training events
  • Two weeks - 12 training events
  • Four weeks - 24 training events


    Get a big sales boost for your store events, by booking Toula to work with your sales force on these key selling days! Toula will fire up your sales events, motivate your sales force to sell more stuff and make more money, and super increase your store business. On these special days, your staff's performance will go up, your store sales will skyrocket, and your business will grow further in the process

    Small Stores
    One full day includes; teaming up with the sales team throughout the day, to sell more stuff and boost events sales. The focus on these days will be initiating sales, building up sales transactions, and creating new clients. As a result, the staff will improve performance, increase sales, and achieve greater success.

    Large Stores
    Two full days include; partnering with managers to work with the sales staff to ensure that sales are being increased. The focus on these days will be targeting more customers, maximizing sales, and maintaining selling momentum. As a result, the staff will get developed, produce more, and boost sales productivity.

    Dept/Mega Stores
    Three full days include; working together with the dept. managers to assist staff with selling, and increasing dept. business. The focus on these days will be blowing out products, selling to multiple customers, and boosting store sales. As a result, the department sales will go up, and the store business will skyrocket.


    Charge up your company's sales conferences and events by enlisting Toula as your keynote speaker. With over 25 years of experience in the retail industry, this sales trainer knows exactly what it takes to improve sales in any retail store. During these key events your store leaders will learn more on how to improve performance, boost sales, and manage their business more effectively. In addition, they will gain new strategies for recruiting, hiring, and maintaining top staff. Toula's sales training expertise and candid speaking style, will fire up your sales force to step up, improve sales productivity, and make their business more profitable. Concluding these key events, you can expect your leaders to be inspired, and challenged, and leave with new motivation and interest to go and move their business forward!

    Live Clips of
    Management Seminars

    I want to tell everyone what a blessing Personalized Sales Seminars has been over the years. Toula has worked with my company now for over 15 years, and her consistency and passion has never wavered. I can truly say I would not be where I am at today without her assistance. She has taught us the passion of selling and the value of a great store manager. All my best people have trained with her and all will testify that she has made an incredible long lasting impression on their skill and growth. If I ever have a problem in a store or if sales start to slide she is the first person I call to come to my assistance.
    Catherine Frandsen (President)
    Catherine Frandsen & Co., Inc
    2901 W. MacArthur Blvd. Suite111
    Santa Ana, CA 92704
    CathyB@cf-co.com / (714)754-1800 X11

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    Recruiting Services


    PSS offers proven and customized recruiting services for keeping stores staffed effectively. We teach managers top recruiting and hiring skills to improve business in stores. Our recruiting services include teaming up with hiring managers to find better candidates. We participate with interviews and assist in testing candidates, and also help with selecting the best staff for each store. Our recruiting workshops equip managers with vital skills for recruiting and hiring better staff, and keeping stores profitable. Check out 3 options that include our recruiting services; they can be adjusted to meet the staffing needs of your business. They're guaranteed to teach your managers how to staff their stores more quickly and effectively. Call us to discuss your staffing needs, and to plan the best recruiting strategy for your stores.

    Option 1 - Recruiting Day
    One full day:
  • Recruit for several stores within close proximity, and find the best prospects for your stores.
  • Provide hiring managers contact info of qualified prospects, who are ready to interview with your company.
  • Follow up with hiring managers to assure that top candidates were contacted, and interviews scheduled.

  • Option 2 - Recruiting / Hiring Strategy
    Two full days include:
  • We evaluate staffing needs with hiring managers, then together to look for talented prospects, and participate in the overall recruiting process.
  • Team up with hiring managers to assist with interviews and evaluate candidates on the sales floor, to observe them in action and find the best staff.
  • Work with your hiring managers to select the best candidates for each store, and ensure that there's quick follow through with the hiring process.

  • Option 3 - Recruiting Workshop
    One full day:
  • We start off with all-inclusive management seminars on how to recruit and hire top people, to maintain them, and keep stores staffed effectively
  • Take managers on short term recruiting missions in local malls, to apply newly learned information and find prospects for managers needing staff.
  • Close the workshops with key review sessions, which include evaluating managers staffing needs and also providing strategies for resolving them

  • About Us


    Personalized Sales Seminars was established in 1993 by Toula Kountouris. We are a results-oriented sales training service for fashion retailers. Our services include in-store sales training, motivational seminars, classes and workshops, recruiting services, keynote speaking and sales support for company events. Our firm belief about keeping retail stores profitable is simply this - Unless your company’s products require no selling, and your business is constantly booming, your stores must be staffed with sales productive people who are out on the sales floor every day, making business happen! This is where we can be of service. At PSS, we don't only talk about effective sales training - we team up with your staff on the sales floor, teaching and showing how to make more business happen


    PSS has provided a variety of ongoing retail services to top retail companies since 1993. Over the years, some of our clients have included: Michael Kors, Diesel, MaxMara, Weekend, La Perla, Macys, DKNY, Hugo Boss, Benetton, Sisley, Windsor, Just Cavalli, Geox, Max Studio, Malo, as well as others.

    Toula Kountouris
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    Motivational Sales Trainer
    Keynote Speaker

    Toula Kountouris is the founder and managing director of Personalized Sales Seminars (PSS). She personally oversees all the contracted training events, and works closely with leaders to ensure top results. Prior to establishing PSS, Toula was an accomplished sales trainer for a notable fashion retailer, with 80 plus stores nationwide. Toula's passion for selling and ability to train top staff, and increase any business, eventually opened up new training opportunities for her to pursue. Her proven track record for developing top staff and building up successful stores inspired her to start a sales training business. Since 1993, Personalized Sales Seminars has provided ongoing services to many retailers globally.

    Personalized Sales Training Events

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    Sign up for Action Packed Seminars!

    Boost your store sales today with a PSS seminar. Toula's Personalized Sales Seminars, are customized to meet the staffing needs of each store. They are highly impactful for motivating any retail staff to step up, improve performance and increase sales.

    Get Hooked up to PSS Sales Training today!